Agenda

The Rocky Mountain Social Summit is a one-day strategic communications summit designed for businesses looking to take their social media and public relations efforts to new heights. Participants will receive practical tips on how to efficiently and effectively manage modern communications in the digital world, as well as insights from industry experts with decades of experience. 

The event will feature a keynote address from Cam Gordon, Head of Communications, Twitter Canada. His presentation will be on latest Twitter developments and innovations and he will be doing a Q and A with the audience on all things Twitter. He is also willing to do a PM session on 'How to Use Twitter to Advance and Enhance Your Career'.

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Lunch will be included with your ticket and the event will conclude with a networking session and cash bar. 

 


9:30 am

Doors Open

10:00 am

Morning Session
Jeff Bartlett -  Jeff Bartlett Media

Here about his strategic approach to growing a following and creating an online brand. Complete with coffee, tea and goodies.

10:30 am

A Strategic Approach to Communications and Social Media
Christina and Peter Pilarski - CIPR Communications

The dynamic and entertaining husband and wife duo from CIPR Communications will lead participants through a strategic process for communications and social media planning. The session will also review current communications trends, explore social media channels for each type of business, discuss how to align communications efforts with business goals, and give participants practical tools to develop effective communications, campaigns and policies.

11:45 am

Networking Break

12:00 pm

Keynote Speaker + Catered Lunch
Cam Gordon - Twitter Canada

Join Twitter Canada's Head of Communications, Cam Gordon, as he discusses the latest innovation, developments and trends for the platform. Cam will give firsthand examples of businesses who have used Twitter to meet their business goals. He will also spend time answering your questions in an interactive Q+A.

1:30 pm

How To of Social Media Storytelling
Stephanie O'Brien Carmella Consulting

The CarmellaCrew will deep dive into their secret sauce for creating social media plans and 'how to' be a storyteller in social media. This session digs into the content that succeeds and why. By using proprietary software which analyzes 1000's of Tweets and Facebook posts, it's easy to reveal the creama and how you can produce more of it. Regardless of the latest algorithm changes, these tactics will remain at the core of your social media strategy and will teach the business owner how to create killer content that ladders up to their business goals. 

Proven Social Media Plan + Tested Engaging Content = Social Media Success

2:45 pm

Networking Break

3:00 pm

Using Twitter to Advance your Career
Cam Gordon, Twitter Canada

As an experienced communicator and corporate leader, Cam understands how this social medium can help (and hurt you) as you set your sights on career advancement. He will give tips and tricks for building your unique brand and how you can use Twitter to join conversations from across Canada and beyond.

4:30 pm

Networking and Cash Bar