Learn from the experts on all things social media and marketing. You will leave the summit with a wide range of insights, tips and strategies from Twitter Canada, CIPR Communications and Carmella Consulting so you can get started on your social media marketing and PR strategies the second you get back to the office!


Cam Gordon
Twitter Canada

Cam Gordon is the Head of Communications for Twitter Canada and part of Twitter's global communications team. Cam works with journalists across Canada, keeping them informed of the latest happenings with Twitter and sharing Canadian Twitter stories rooted in politics, sports, entertainment and other areas. Prior to Twitter, Cam spent 10+ years working for two of Canada’s most well-respected communications firms, Hill+Knowlton Strategies and High Road Communications. At these agencies, Cam worked with clients such as LG Electronics, Disney, 3M and American Express plus top Canadian brands such as TELUS, Canada Goose and Spin Master.

His presentation will be on latest Twitter developments and innovations and he will be doing a Q and A with the audience on all things Twitter. 

He is also willing to do a PM session on 'How to Use Twitter advance and enhance your career'.


Jeff Bartlett
Jeff Barlett Media

Jeff Bartlett focuses on the art and craft of adventure, blending photography, writing, and teaching with a keen passion for adventure. Through social media, Jeff’s work portrays rugged landscapes and ambitious adventure for a single purpose: to inspire people to get outside and explore our beautiful planet for themselves. 

His relentless energy has earned him the opportunity to turn his passions into a career, collaborating with leading outdoor brands, destination marketing organizations and editorial publications. Jeff also hosts workshops, ranging from two-week destination tours that help aspiring photographers discover their unique vision to single-day consulting sessions that help businesses thrive in the growing social media landscape.

In just a few short years, Jeff has established a voice in both the adventure and travel industries. He’s based in the Canadian Rockies.

For the past five years, Jeff Bartlett's career as a photographer and writer has slowly shifted into an all-encompassing role of social media influencer. Rather than producing content for publications and marketing initiatives, he's often looked to as the publisher. He's built a business through his own social media following and website traffic.

Throughout his short talk, Jeff speak about building a personal brand that identifies with his audience and openly discuss how he leverages it into opportunities to work with leading destination marketing organizations and outdoor retailers around the globe. Throughout the presentation, he'll share tips and tricks that businesses can immediately put into practice to grow their own social media audiences, explain the key differences between traditional and social media advertising, while also touching on the true value of social media in modern advertising. 


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Stephanie O'Brien
Carmella Consulting

Entrepreneurial at heart, Stephanie always looks for opportunities to collaborate and elevate the status quo. Founder of the Bow Valley Chamber of Commerce, her ability to see alliances and collaborate with other businesses sets an example for others to follow. 
As a former National Coach of the Year, she endeavours to listen, understand, and help her clients excel in their own wheelhouse, by producing branded storytelling.  She tackles content marketing and everything in the digital space with a focus on social media marketing.  

She executed the World's Greenest Marathon 3 years in a row, as the Banff Marathon Race Director. Her company is growing and Stephanie does an amazing job of balancing an active lifestyle, running a business and raising a family. 

Carmella Consulting was the 2017 New Business of the Year at the Business Excellence Awards.


Peter Pilarski
CIPR Communications

With over 15 years of experience, Peter is a proven expert in communications including writing, government relations, media, and stakeholder management. He believes that at their core, effective businesses establish meaningful and enduring relationships and organization-wide understanding of business goals and communications priorities.

He has a Bachelor of Commerce Degree from the University of Alberta and an Executive MBA with a Finance specialization from the University of Calgary. Both areas of study have equipped him with the skillset to understand the importance of a strong strategic plan grounded in communications tactics and useful key messages.


Christina Pilarski
CIPR Communications

Christina has taken the path as an innovator in communications, public relations and agile online engagement. With a Bachelor of Arts in Communications and a Masters of Arts in Communications Studies, her education led her to focus her thesis around the ability to effect policy change through online engagement. She took her research across Alberta to understand what it takes for an individual to become engaged with government and policy online. Christina is one of few people in the country who has studied, and is committed to understanding why we engage online. 

Since her university days, Christina has become an expert in digital communications, working with multiple industries on delivering their message and engaging users. Her belief is that stakeholder engagement and effective communications are about establishing relationships, telling stories and creating messages that connect companies in a personal way with their key audiences.